Ripped, Mixed, and Burnt-Out Stooge
March 12th, 2001We all know Iggy Pop is a total burn-out.
But would we, should we, could we love him any other way?
So it seems perfect for him to make a cameo appearance, along with a rag-tag assembly of duly noted artists in an Apple commercial promoting, what else, Macs that can rip, mix, and burn in CD-R perfection. Iggy’s the guy snickering behind the true Renegade of Funk, George Clinton.
A closer inspection of the long-play version reveals Iggy with a speaking part. When the young mixer requests to add “Search and Destroy” to the mix, Iggy politely responds, “With or without jumper cables?” —no doubt a reference to the self-mutilating theatre antics of his early days.
This is a novel idea for Apple, considering their somewhat conservative approach to marketing as of late. A firm identity is one thing. Predictability is another.