Apple’s New Shine

Apple Computer is getting something of a brand identity makeover. Actually, the glassy silver logo coating that’s allegedly going to appear in Panther is identical in shape and size to all of the other logos, so it truly is an update in the vein of such other keep-’em-fresh design efforts such as Burger King and UPS.

While not really superficial from a design sense (yes, I do believe incorrigibly in the importance of brand identity) it’s not really newsworthy, but better than admitting to the fact that I just turned 30 today. (I didn’t just say that out loud. Did I?)