Archive for August, 2007

User Personas as Product Design

Sunday, August 19th, 2007

Lately, I’ve noticed some anecdotal evidence which suggests that brand marketers and product designers have been moving the time-honored practice of user personas away from their normal confines on the product designer’s cubicle wall for occasional reference and elevating them to a place where they’re least expected–smack dab on the final product.

Case in point, the […]