About the Author
Mike Schindler has been creating customer experiences since 1998. He has used his intuitive sense of design to help build forward thinking solutions for countless companies and clients over the years, including Piggly Wiggly, Campus Door, and Rite Aid. more...
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Essential Musings
It's a cat and mouse story between two characters representing good and evil, [...] both possess qualities that break down the polarization between them...
I'll fight for freedom. It's on another sticker. It says I apostrophe L-L fight for freedom...
If I were to peg the purpose of this concept on my design chart, I'd say it fits squarely in between desire and utility...
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