mschindler.com

serving brain food since 1998

Posts from June 2009

Visual Affect in 50 milliseconds

Over at A List Apart, Patrick Lynch nicely summarizes the essence of one of my favorite books by Don Norman, Emotional Design and applies it to neuro-activity within our brain. In psychology, emotional reactions to stimuli are called affective responses. Affective responses happen very fast, and are governed in an automatic, unconscious way by the […]


Serving Brain Food Since 1998

As the new tagline says, this site has been serving content since 1998. I don’t know the exact birthday because much of it existed as static content served by the ISP I was with at the time. You could say I was one of the original bloggers. This was long before tools like WordPress or […]