Archive for the 'brand identity' Category

Thinking Outside the Bottle

Wednesday, June 11th, 2008

Somebody recently shared with me an article from Fast Company magazine about a winery that’s replaced their traditional glass bottles with more forward-thinking recyclable carton packages. The resultant environmental affect claims to produce a carbon footprint ten times smaller than traditional glass bottles once the savings for weight, shipping, and disposal are all tallied […]

Wireframes Left, Visual Designs Right

Sunday, January 13th, 2008

Thoughts on the Genesis of Interaction Design Deliverables

Eventually, I would like to share with you the design theory I’m working on (I may even have settled on a name for it), but for now allow me to explain a small part of it which at one point served as the theory’s main catalyst.

During my work […]

User Personas as Product Design

Sunday, August 19th, 2007

Lately, I’ve noticed some anecdotal evidence which suggests that brand marketers and product designers have been moving the time-honored practice of user personas away from their normal confines on the product designer’s cubicle wall for occasional reference and elevating them to a place where they’re least expected–smack dab on the final product.

Case in point, the […]

Olympic Logo 2012: A Circular Argument

Thursday, June 7th, 2007

Now that the 2012 London Olympics logo has been released into wild, only to spread impromptu protests and full blown epileptic seizures, I’ve come to admire the level of controversy this simple design has appreciated with such short-lived exposure.

My knee-jerk reaction to it was probably very similar to the reaction of a lot […]

Another Year of Design

Saturday, November 25th, 2006

There’s a reflective quality to the Holidays that makes me think its as good a time as ever to give myself a well-deserved pat on the back, or at least a sizable swipe of sweat from my brow, for some of the work I’ve been involved with producing over this past year. 2006 was […]