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brand identity, design, user experience

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User Personas as Product Design

Lately, I’ve noticed some anecdotal evidence which suggests that brand marketers and product designers have been moving the time-honored practice of user personas away from their normal confines on the product designer’s cubicle wall for occasional reference and elevating them to a place where they’re least expected–smack dab on the final product. Case in point, […]

Olympic Logo 2012

Now that the 2012 London Olympics logo has been released into wild, only to spread impromptu protests and full blown epileptic seizures, I’ve come to admire the level of controversy this simple design has appreciated with such short-lived exposure. My knee-jerk reaction to it was probably very similar to the reaction of a lot of […]

Target: Design for All

The latest edition of Communication Arts (offline only) lays out pretty thoroughly the how’s and why’s of design and branding over at everyone’s favorite retail store, Target. It’s clear that the company conciously chose to rise above the fold by speaking clearly and consistently about design. Just take a look at the thought that went […]

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