Target: Design for All
The latest edition of Communication Arts (offline only) lays out pretty thoroughly the how’s and why’s of design and branding over at everyone’s favorite retail store, Target. It’s clear that the company conciously chose to rise above the fold by speaking clearly and consistently about design. Just take a look at the thought that went [...]
The Paradox of Choice
I just read this really interesting article on a fairly recent psychology book called The Paradox of Choice: Why More is Less by Barry Schwartz. I haven’t read it, although I might give it a shot after I’m finished reading the baby books I’ve already committed to. It appears to provide a breadth of common [...]
