Usable Taco Shell Design
The patent for this invention takes 65 paragraphs to explain a design that’s utterly, if not painfully, obvious in hindsight–the square taco. The self-standing taco shell makes it easier to prepare multiple tacos at the same time. This advantage is especially desirable in fast food, cafeteria and party environments where multiple tacos are being prepared [...]
Wireframes Left, Visual Designs Right
Thoughts on Interaction Design Deliverables Eventually, I would like to share with you the design theory I’m working on (I may even have settled on a name for it), but for now allow me to explain a small part of it which at one point served as the theory’s main catalyst. During my work as [...]
Self-Checkout at Wal-mart
Having worked as a design consultant on several point-of-sale systems for national retail, I find myself evaluating self-checkout stations as I come across them in my everyday routine–even when I don’t particularly want to. It’s a sickness I can’t escape these days. One system that I find particularly offensive–and I say that with my “user” [...]
Meet Mr. Usability
The scene opens as Mr. Usability sits and watches TV on a quiet Sunday afternoon. Enter Wife holding a red and white envelope strewn with the familiar Netflix logo. The paper appears tattered and worn, with a tear that almost splits the envelope in half. Wife: You really did a number on this envelope. That’s [...]
Jean Baudrillard and the Forward March of Customer Experience Design
Last week, Jean Baudrillard, the French thinker who will most certainly be remembered in the states as having provided a convenient prop for Neo to hide his illegal software in the Matrix series died of cancer. Throughout his academic career, he consistently maintained that the best representation of his thesis on Simulacra and Simulation was [...]


