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Thinking Outside the Bottle

Somebody recently shared with me an article from Fast Company magazine about a winery that’s replaced their traditional glass bottles with more forward-thinking recyclable carton packages. The resultant environmental affect claims to produce a carbon footprint ten times smaller than traditional glass bottles once the savings for weight, shipping, and disposal are all tallied in […]


Usable Taco Shell Design

The patent for this invention takes 65 paragraphs to explain a design that’s utterly, if not painfully, obvious in hindsight–the square taco. The self-standing taco shell makes it easier to prepare multiple tacos at the same time. This advantage is especially desirable in fast food, cafeteria and party environments where multiple tacos are being prepared […]


brand identity, design, usability, user experience

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Wireframes Left, Visual Designs Right

Thoughts on Interaction Design Deliverables Eventually, I would like to share with you the design theory I’m working on (I may even have settled on a name for it), but for now allow me to explain a small part of it which at one point served as the theory’s main catalyst. During my work as […]


Self-Checkout at Wal-mart

Having worked as a design consultant on several point-of-sale systems for national retail, I find myself evaluating self-checkout stations as I come across them in my everyday routine–even when I don’t particularly want to. It’s a sickness I can’t escape these days. One system that I find particularly offensive–and I say that with my “user” […]


Meet Mr. Usability

The scene opens as Mr. Usability sits and watches TV on a quiet Sunday afternoon. Enter Wife holding a red and white envelope strewn with the familiar Netflix logo. The paper appears tattered and worn, with a tear that almost splits the envelope in half. Wife: You really did a number on this envelope. That’s […]


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